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Internet Marketing for Business Leaders

What is Internet Marketing?  Is it right for my business? Your customers are using Google to make purchasing decisions. If you knew that more than 90% of your prospective customers are looking somewhere for products and services, wouldn’t it be in your best interest to make sure that they could find you? That is precisely what […]

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Marketing Practicality LLC Recently Named a Google Partner

Google has been very active in 2013, making changes on both organic search and its paid search platform, Google AdWords. The changes that Google implemented are, for the most part, based on improving quality and enhancing the user experience.  One such recent development is the introduction of Google’s new “Partner” program. What does it mean […]

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Google Introduces “Hummingbird” – Their Biggest Algorithm Rewrite Since 2001

Google announces their biggest algorithm rewrite since 2001 – called Hummingbird for being “precise and fast.” Pleased to see an overall increase in traffic for my clients. http://selnd.com/15ygEN5

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Is Content Marketing Doomed?

If you’re in the SEO business, or use SEO to grow your business, then you’re probably thinking a lot about content lately. We’ve heard all the warnings. The Panda and Penguin updates were just the beginning. Google is changing its algorithm like never before. With semantic search on the horizon, the spiders will not only […]

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Salesforce Mass Email Marketing

Salesforce Mass Email Options and Integration Salesforce.com is an outstanding CRM platform and gives you the ability to send both mass emails as well as automated emails to individuals. If your organization uses Salesforce, you have the opportunity to create ongoing, automated drip marketing campaigns as well as distributing mass emails to your leads or […]

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SalesForce Marketing | Best Practices for Improving Marketing with SalesForce

SalesForce Marketing Using SalesForce.com to Improve, Automate and Track Your Marketing Would your business benefit from: 1.       More sales and higher conversion rates 2.       Optimizing your marketing budget 3.       Eliminating poor performing marketing campaigns 4.       Instant access to your marketing data 5.       The resources to deliver better marketing results Well, if your organization uses SalesForce.com […]

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Drip Marketing: Salesforce.com and Drip Marketing Campaigns

Drip Marketing – a New Spin on a Time Proven Method Drip marketing is a relatively recent term to describe a marketing approach that has been employed for years by effective marketing companies. You may ask, what are the benefits of drip marketing? Consider: Increased sales conversions Improved lead nurturing and qualifying Better long term […]

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Google AdWords Training | Modified Broad Match – The New AdWords Keyword Match Type

Google AdWords Training: What is Modified Broad Match? Google AdWords recently introduced a new keyword match option called Modified Broad Match. At a high level, modified broad match fills in the gap between phrase match and broad match. Which is great news, especially for companies using Google AdWords in highly competitive spaces. So let’s begin […]

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Improve Quality Score with Focused Ad Groups | Google AdWords Quality Score

Using Ad Groups to Improve Your AdWords Quality Score According to Google, quality score is a measure of relevance.  I’ll cover Google’s definition of quality score and a specific tactic to improve quality score. Here is Google’s exact definition of quality score. According to Google, quality score is influenced by: Historical Click through Rate (CTR) […]

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Website Design and Search Engine Optimization | Web Design and SEO for Small Business

Website Design and Search Engine Optimization SEO and web design are critical components of your company’s internet marketing – most small business should agree with that. So which is more important? Is one more critical than another? And does how does a small business best address website design and search engine optimization? Well, yes and […]

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