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December, 2009  // Posts published in December, 2009

The Key to Successful Niche Businesses

In my line of work, I am fortunate to work with several niche businesses.  And several of these niche businesses have very cool products.  That’s the appeal of a niche – it’s unique, different, and generally there are only a few quality providers.  So I wondered, what is the key to  successful niche businesses?  Is […]

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Google Adds Real Time Search – Integrates Twitter

Google Integrates Twitter – Real Time Search The much discussed Google-Twitter integration appears to be underway. CNet wrote about it here: Google Launches Real Time Search At the time of writing this post – I can see the live stream if I search on “Tiger Woods”. Seems like the beginning of a paradigm shift to […]

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Successful Internet Marketing for Small Business

Think of Successful Small Business Marketing as a Three Legged Stool If you do these three things effectively, your small business internet marketing efforts will be successful. Search Engine Optimization (SEO) Pay per Click Marketing (PPC, Google AdWords) CRM Marketing I have the privilege of working with many small business owners across several industries.  And […]

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Essential Small Business Marketing Metrics

Essential Marketing Metrics for Your Small Business Tracking marketing metrics is a key element of successfully managing your marketing process. Of course tracking a bunch of numbers does nothing for your business (except consume resources – if you are not tracking the right marketing metrics.  Also, you need to act on your metrics – tracking […]

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7 Tips for Small Business Marketing Success

Small Business Marketing Success Many small business owners are primarily concerned with two things – cash flow and growth. Growth is difficult to achieve without cash flow.  Cash flow is critical to sustain operations, and depending on how your business is performing, there may not be much left over to invest in growth. I’m not […]

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Improving Google AdWords ROI – Tip #1 – Dynamic Keyword Insertion

Dynamic Keyword Insertion for Google AdWords In most cases, using dynamic keyword insertion will improve your Google AdWords click through rate.  And if your text ad creative, landing page, offer, etc. is well constructed and thought out – your AdWords ROI improve. If you are not using dynamic keywords I strongly recommend you test them […]

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Google Caffeine and SEO for your Business

Google Caffeine and Small Business SEO By now, most SEO’s are very familiar with Google’s new infrastructure update, referred to as Caffeine. The new infrastructure is expected to roll out after the 2009 holiday season. Why Caffeine? Because of the way it indexes websites is like old Google jacked up on caffeine (and the old […]

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