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	<title>Small Business Marketing &#187; Pay per Click Marketing</title>
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		<title>Google AdWords Training &#124; Modified Broad Match &#8211; The New AdWords Keyword Match Type</title>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/pay-per-click-marketing/google-adwords-training-modified-broad-match-the-new-adwords-keyword-match-type/</link>
		<comments>http://www.marketingpracticality.com/smallbusinessmarketing/pay-per-click-marketing/google-adwords-training-modified-broad-match-the-new-adwords-keyword-match-type/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 01:14:22 +0000</pubDate>
		<dc:creator>Marketing Practicality</dc:creator>
				<category><![CDATA[Pay per Click Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Selection]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[niche business marketing]]></category>

		<guid isPermaLink="false">http://www.marketingpracticality.com/smallbusinessmarketing/?p=340</guid>
		<description><![CDATA[Google AdWords Training: What is Modified Broad Match?
Google AdWords recently introduced a new keyword match option called Modified Broad Match. At a high level, modified broad match fills in the gap between phrase match and broad match. Which is great news, especially for companies using Google AdWords in highly competitive spaces. So let&#8217;s begin the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Improve Quality Score with Focused Ad Groups &#124; Google AdWords Quality Score</title>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/small-business-marketing/improve-quality-score-with-focused-ad-groups-google-adwords-quality-score/</link>
		<comments>http://www.marketingpracticality.com/smallbusinessmarketing/small-business-marketing/improve-quality-score-with-focused-ad-groups-google-adwords-quality-score/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 02:10:00 +0000</pubDate>
		<dc:creator>Marketing Practicality</dc:creator>
				<category><![CDATA[Pay per Click Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[Quality Score]]></category>

		<guid isPermaLink="false">http://www.marketingpracticality.com/smallbusinessmarketing/?p=323</guid>
		<description><![CDATA[Using Ad Groups to Improve Your AdWords Quality Score
According to Google, quality score is a measure of relevance.  I&#8217;ll cover Google&#8217;s definition of quality score and a specific tactic to improve quality score.
Here is Google&#8217;s exact definition of quality score.
According to Google, quality score is influenced by:

Historical Click through Rate (CTR)
Historical CTR of the display [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Google AdWords &#8211; Showing Image Ads on the AdWords Search Network</title>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/pay-per-click-marketing/google-adwords-showing-image-ads-on-search-network/</link>
		<comments>http://www.marketingpracticality.com/smallbusinessmarketing/pay-per-click-marketing/google-adwords-showing-image-ads-on-search-network/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 01:03:11 +0000</pubDate>
		<dc:creator>Marketing Practicality</dc:creator>
				<category><![CDATA[Pay per Click Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingpracticality.com/smallbusinessmarketing/?p=262</guid>
		<description><![CDATA[Image Ads for Google AdWords
Google AdWords has allowed image ads (display ads) on its content network for some time now.  But you may have noticed image ads ocassionally showing on Google AdWords search network.
So what is this all about and more importantly, how can you start showing images ads within your own search network campaign?
Example [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Improving Google AdWords ROI &#8211; Tip #2 &#8211; Search Query Reports</title>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/pay-per-click-marketing/improving-google-adwords-roi-tip-2-search-query-reports/</link>
		<comments>http://www.marketingpracticality.com/smallbusinessmarketing/pay-per-click-marketing/improving-google-adwords-roi-tip-2-search-query-reports/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 00:36:25 +0000</pubDate>
		<dc:creator>Marketing Practicality</dc:creator>
				<category><![CDATA[Pay per Click Marketing]]></category>
		<category><![CDATA[google adwords]]></category>

		<guid isPermaLink="false">http://www.marketingpracticality.com/smallbusinessmarketing/?p=164</guid>
		<description><![CDATA[Search Query Reports and Google AdWords
Google AdWords includes some powerful tools to improve your campaign ROI, but many people rarely, if ever, take advantage of these free and readily available options. If you are new to pay per click marketing &#8211; why not take a moment to review our AdWords Tutorial.
Search Query Reports are great [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Improving Google AdWords ROI &#8211; Tip #1 &#8211; Dynamic Keyword Insertion</title>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/pay-per-click-marketing/google-adwords-keyword-insertion/</link>
		<comments>http://www.marketingpracticality.com/smallbusinessmarketing/pay-per-click-marketing/google-adwords-keyword-insertion/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 01:43:44 +0000</pubDate>
		<dc:creator>Marketing Practicality</dc:creator>
				<category><![CDATA[Pay per Click Marketing]]></category>
		<category><![CDATA[Dynamic Keyword Insertion]]></category>
		<category><![CDATA[google adwords]]></category>

		<guid isPermaLink="false">http://www.marketingpracticality.com/smallbusinessmarketing/?p=7</guid>
		<description><![CDATA[Dynamic Keyword Insertion for Google AdWords
In most cases, using dynamic keyword insertion will improve your Google AdWords click through rate.  And if your text ad creative, landing page, offer, etc. is well constructed and thought out &#8211; your AdWords ROI improve.
If you are not using dynamic keywords I strongly recommend you test them for your [...]]]></description>
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