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	<title>Small Business Marketing</title>
	<link>http://www.marketingpracticality.com/smallbusinessmarketing</link>
	<description></description>
	<lastBuildDate>Wed, 21 Jul 2010 22:02:58 +0000</lastBuildDate>
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		<title>Improve Quality Score with Focused Ad Groups &#124; Google AdWords Quality Score</title>
		<description><![CDATA[Using Ad Groups to Improve Your AdWords Quality Score
According to Google, quality score is a measure of relevance.  I&#8217;ll cover Google&#8217;s definition of quality score and a specific tactic to improve quality score.
Here is Google&#8217;s exact definition of quality score.
And here is a great video from Google explaining the AdWords bid auction process and the [...]]]></description>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/small-business-marketing/improve-quality-score-with-focused-ad-groups-google-adwords-quality-score/</link>
			</item>
	<item>
		<title>Website Design and Search Engine Optimization &#124; Web Design and SEO for Small Business</title>
		<description><![CDATA[Website Design and Search Engine Optimization
SEO and web design are critical components of your company&#8217;s internet marketing &#8211; most small business should agree with that. So which is more important? Is one more critical than another? And does how does a small business best address website design and search engine optimization?
Well, yes and no.  First [...]]]></description>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/search-engine-optimization/website-design-and-search-engine-optimization-web-design-and-seo-for-small-business/</link>
			</item>
	<item>
		<title>SEO for Local Businesses &#124; Tips for Local SEO &#124; Improve Local SEO Results</title>
		<description><![CDATA[SEO for Local Business
Is Local SEO part of your overall internet marketing strategy? SEO for Local Businesses is an area that is increasingly competitive. Let&#8217;s cover some basic tips for local SEO and how you can quickly and effectively improve your local presence with the search engines.
Local Business Listings on Search Engines
First local SEO tip [...]]]></description>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/search-engine-optimization/seo-for-local-businesses-tips-for-local-seo-local-seo/</link>
			</item>
	<item>
		<title>Email Marketing Strategies and Email Marketing Tips that Work</title>
		<description><![CDATA[Effective Email Marketing Strategies
Most small businesses have dabbled in email marketing &#8211; whether it&#8217;s a newsletter, e-blast or other email marketing strategy.  Let&#8217;s cover some of the most effective email marketing strategies and some practical email marketing tips that will help your small business.
Email Marketing Strategy #1: The Email List
Your list is the single most [...]]]></description>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/email-marketing/email-marketing-strategies-and-email-marketing-tips-that-work/</link>
			</item>
	<item>
		<title>Best SEO Service &#124; What to Look for in an SEO Service Provider</title>
		<description><![CDATA[Selecting the Best SEO Service Provider
All small business owners I know want or need more (qualified) traffic on their websites.  And they have varying degrees of understanding about search engine optimization.  The problem is how to find the best seo service &#8211; and don&#8217;t forget we&#8217;re talking small business, so the best seo service on [...]]]></description>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/search-engine-optimization/best-seo-service-what-to-look-for-in-an-seo-service-provider/</link>
			</item>
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		<title>Google AdWords &#8211; Showing Image Ads on the AdWords Search Network</title>
		<description><![CDATA[Image Ads for Google AdWords
Google AdWords has allowed image ads (display ads) on its content network for some time now.  But you may have noticed image ads ocassionally showing on Google AdWords search network.
So what is this all about and more importantly, how can you start showing images ads within your own search network campaign?
Example [...]]]></description>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/pay-per-click-marketing/google-adwords-showing-image-ads-on-search-network/</link>
			</item>
	<item>
		<title>Website Penalty? How to Diagnose and Fix a Google Penalty</title>
		<description><![CDATA[Website Penalty? Steps to Diagnose and Fix a Google Penalty
One of the most devastating things that can happen to a small business &#8211; especially a business that generates leads and business through the internet &#8211; is a Google penalty.
A Google Penalty is often difficult to diagnose and fix, especially if you have recently made multiple [...]]]></description>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/search-engine-optimization/website-penalty-how-to-diagnose-and-fix-a-google-penalty/</link>
			</item>
	<item>
		<title>5 Email Marketing Tips for Small Businesses</title>
		<description><![CDATA[Email Marketing Tips
Here are some 5 email marketing tips to better interpret, test and analyze your email marketing campaigns.
Email Marketing Tip #1: Interpreting the Open Rate
After reviewing your email marketing metrics, you notice one person opened your email 30 times. You think, “Wow! What a hot prospect!”.  Not so fast. If you sent HTML [...]]]></description>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/email-marketing/5-email-marketing-tips-for-small-businesses/</link>
			</item>
	<item>
		<title>How to Interpret Email Marketing Metrics</title>
		<description><![CDATA[Email Marketing Metrics
If you are a small business and looking for an affordable way to reach out to your prospects, email marketing is a great channel. Most email marketing service providers have built in analysis and reporting so you can view your email marketing metrics in an almost real-time environment.  But do you fully [...]]]></description>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/email-marketing/how-to-interpret-email-marketing-metrics/</link>
			</item>
	<item>
		<title>Google Caffeine &#124; FeedBurner &#124; Time to get in Google&#8217;s Index</title>
		<description><![CDATA[Google Caffeine, FeedBurner and Ultra Fast Google Indexing
After you create a new web page, do you wonder how how much time it will take to get in Google&#8217;s Index?  It&#8217;s something I constantly check for my own website as well as for my clients&#8217; websites.  But over the past several months, I&#8217;ve noticed ultra fast [...]]]></description>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/search-engine-optimization/google-caffeine-feedburner-time-to-get-in-googles-index/</link>
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