Website Penalty? How to Diagnose and Fix a Google Penalty
Website Penalty? Steps to Diagnose and Fix a Google Penalty One of the most devastating things that can happen to a small business – especially a business that generates leads and business through the internet – is a Google penalty. A Google Penalty is often difficult to diagnose and fix, especially if you have recently ...
5 Email Marketing Tips for Small Businesses
Email Marketing Tips Here are some 5 email marketing tips to better interpret, test and analyze your email marketing campaigns. Email Marketing Tip #1: Interpreting the Open Rate After reviewing your email marketing metrics, you notice one person opened your email 30 times. You think, “Wow! What a hot prospect!”. Not so fast. If you ...
How to Interpret Email Marketing Metrics
Email Marketing Metrics If you are a small business and looking for an affordable way to reach out to your prospects, email marketing is a great channel. Most email marketing service providers have built in analysis and reporting so you can view your email marketing metrics in an almost real-time environment. But do you fully ...
Google Caffeine | FeedBurner | Time to get in Google’s Index
Google Caffeine, FeedBurner and Ultra Fast Google Indexing After you create a new web page, do you wonder how how much time it will take to get in Google’s Index? It’s something I constantly check for my own website as well as for my clients’ websites. But over the past several months, I’ve noticed ultra ...
Successful Web Marketing | Increase Website Visibility | Web Marketing Ideas
Successful Web Marketing This is the third article of a three part series on Successful Web Marketing – this article provides web marketing ideas on how to increase website visibility. Because, at the end of the day, no matter how good your content is, what does it matter if no one can find your website ...
Web Marketing Ideas | Successful Web Marketing | Creating Valuable Content
Web Marketing Ideas – Creating Valuable Content This is the second article of a three part series on Successful Web Marketing and focuses on creating valuable content for your website visitors. Here are some web marketing ideas for creating valuable content. Creating Valuable Content – Target Your Audience Are you in touch with what your ...
Web Marketing Ideas | Web Marketing Advice | Successful Web Marketing
Successful Web Marketing Ideas and Advice Part 1 Looking for successful web marketing ideas? Here’s some advice on how to effectively promote your business on the web. First you need a business and a website. You’ve done that but you are not satisfied with the quantity and / or quality of leads your website is ...
Improving Google AdWords ROI – Tip #2 – Search Query Reports
Search Query Reports and Google AdWords Google AdWords includes some powerful tools to improve your campaign ROI, but many people rarely, if ever, take advantage of these free and readily available options. If you are new to pay per click marketing – why not take a moment to review our AdWords Tutorial. Search Query Reports ...
Keyword Selection Tips – Google’s Wonder Wheel and Keyword Relevance
Keyword Selection Tips – Using Google’s Wonder Wheel Keyword selection is a crucial part of developing your internet marketing strategy. Many factors come in to play, such as: What is the search volume for my targeted keyword? What is the relative competition for the keyword? What is the relevance the targeted keyword to my website’s ...
Search Engine Optimization and Meta Tags: Meta Keywords | Meta Description
This comes up far too frequently when I speak with clients or potential clients, so I thought it would be useful to cover the role of common meta tags and search engine optimization (SEO) – elements like meta keywords and the meta description. When you see a listing on a search engine – here’s what ...
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Presenting on Search Engine Optimization
April 2011
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- Salesforce Mass Email Marketing November 2, 2011
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