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Email Marketing  // Posts tagged as "Email Marketing"

Salesforce Mass Email Marketing

Salesforce Mass Email Options and Integration Salesforce.com is an outstanding CRM platform and gives you the ability to send both mass emails as well as automated emails to individuals. If your organization uses Salesforce, you have the opportunity to create ongoing, automated drip marketing campaigns as well as distributing mass emails to your leads or […]

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Drip Marketing: Salesforce.com and Drip Marketing Campaigns

Drip Marketing – a New Spin on a Time Proven Method Drip marketing is a relatively recent term to describe a marketing approach that has been employed for years by effective marketing companies. You may ask, what are the benefits of drip marketing? Consider: Increased sales conversions Improved lead nurturing and qualifying Better long term […]

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Email Marketing Strategies and Email Marketing Tips that Work

Effective Email Marketing Strategies Most small businesses have dabbled in email marketing – whether it’s a newsletter, e-blast or other email marketing strategy.  Let’s cover some of the most effective email marketing strategies and some practical email marketing tips that will help your small business. Email Marketing Strategy #1: The Email List Your list is […]

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5 Email Marketing Tips for Small Businesses

Email Marketing Tips Here are some 5 email marketing tips to better interpret, test and analyze your email marketing campaigns. Email Marketing Tip #1: Interpreting the Open Rate After reviewing your email marketing metrics, you notice one person opened your email 30 times. You think, “Wow! What a hot prospect!”. Not so fast. If you […]

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How to Interpret Email Marketing Metrics

Email Marketing Metrics If you are a small business and looking for an affordable way to reach out to your prospects, email marketing is a great channel. Most email marketing service providers have built in analysis and reporting so you can view your email marketing metrics in an almost real-time environment. But do you fully […]

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