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Small Business Marketing  // Posts tagged as "Small Business Marketing"

Salesforce Mass Email Marketing

Salesforce Mass Email Options and Integration Salesforce.com is an outstanding CRM platform and gives you the ability to send both mass emails as well as automated emails to individuals. If your organization uses Salesforce, you have the opportunity to create ongoing, automated drip marketing campaigns as well as distributing mass emails to your leads or […]

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Drip Marketing: Salesforce.com and Drip Marketing Campaigns

Drip Marketing – a New Spin on a Time Proven Method Drip marketing is a relatively recent term to describe a marketing approach that has been employed for years by effective marketing companies. You may ask, what are the benefits of drip marketing? Consider: Increased sales conversions Improved lead nurturing and qualifying Better long term […]

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Improve Quality Score with Focused Ad Groups | Google AdWords Quality Score

Using Ad Groups to Improve Your AdWords Quality Score According to Google, quality score is a measure of relevance.  I’ll cover Google’s definition of quality score and a specific tactic to improve quality score. Here is Google’s exact definition of quality score. According to Google, quality score is influenced by: Historical Click through Rate (CTR) […]

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Email Marketing Strategies and Email Marketing Tips that Work

Effective Email Marketing Strategies Most small businesses have dabbled in email marketing – whether it’s a newsletter, e-blast or other email marketing strategy.  Let’s cover some of the most effective email marketing strategies and some practical email marketing tips that will help your small business. Email Marketing Strategy #1: The Email List Your list is […]

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Best SEO Service | What to Look for in an SEO Service Provider

Selecting the Best SEO Service Provider All small business owners I know want or need more (qualified) traffic on their websites.  And they have varying degrees of understanding about search engine optimization.  The problem is how to find the best seo service – and don’t forget we’re talking small business, so the best seo service […]

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Google AdWords – Showing Image Ads on the AdWords Search Network

Image Ads for Google AdWords Google AdWords has allowed image ads (display ads) on its content network for some time now.  But you may have noticed image ads ocassionally showing on Google AdWords search network. So what is this all about and more importantly, how can you start showing images ads within your own search […]

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5 Email Marketing Tips for Small Businesses

Email Marketing Tips Here are some 5 email marketing tips to better interpret, test and analyze your email marketing campaigns. Email Marketing Tip #1: Interpreting the Open Rate After reviewing your email marketing metrics, you notice one person opened your email 30 times. You think, “Wow! What a hot prospect!”. Not so fast. If you […]

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How to Interpret Email Marketing Metrics

Email Marketing Metrics If you are a small business and looking for an affordable way to reach out to your prospects, email marketing is a great channel. Most email marketing service providers have built in analysis and reporting so you can view your email marketing metrics in an almost real-time environment. But do you fully […]

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Successful Web Marketing | Increase Website Visibility | Web Marketing Ideas

Successful Web Marketing This is the third article of a three part series on Successful Web Marketing – this article provides web marketing ideas on how to increase website visibility. Because, at the end of the day, no matter how good your content is, what does it matter if no one can find your website […]

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Web Marketing Ideas | Successful Web Marketing | Creating Valuable Content

Web Marketing Ideas – Creating Valuable Content This is the second article of a three part series on Successful Web Marketing and focuses on creating valuable content for your website visitors. Here are some web marketing ideas for creating valuable content. Creating Valuable Content – Target Your Audience Are you in touch with what your […]

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