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	<title>Small Business Marketing &#187; Small Business Marketing</title>
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	<link>http://www.marketingpracticality.com/smallbusinessmarketing</link>
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		<title>Improve Quality Score with Focused Ad Groups &#124; Google AdWords Quality Score</title>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/small-business-marketing/improve-quality-score-with-focused-ad-groups-google-adwords-quality-score/</link>
		<comments>http://www.marketingpracticality.com/smallbusinessmarketing/small-business-marketing/improve-quality-score-with-focused-ad-groups-google-adwords-quality-score/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 02:10:00 +0000</pubDate>
		<dc:creator>Marketing Practicality</dc:creator>
				<category><![CDATA[Pay per Click Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[Quality Score]]></category>

		<guid isPermaLink="false">http://www.marketingpracticality.com/smallbusinessmarketing/?p=323</guid>
		<description><![CDATA[Using Ad Groups to Improve Your AdWords Quality Score
According to Google, quality score is a measure of relevance.  I&#8217;ll cover Google&#8217;s definition of quality score and a specific tactic to improve quality score.
Here is Google&#8217;s exact definition of quality score.
According to Google, quality score is influenced by:

Historical Click through Rate (CTR)
Historical CTR of the display [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Email Marketing Strategies and Email Marketing Tips that Work</title>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/email-marketing/email-marketing-strategies-and-email-marketing-tips-that-work/</link>
		<comments>http://www.marketingpracticality.com/smallbusinessmarketing/email-marketing/email-marketing-strategies-and-email-marketing-tips-that-work/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 00:47:19 +0000</pubDate>
		<dc:creator>Marketing Practicality</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingpracticality.com/smallbusinessmarketing/?p=303</guid>
		<description><![CDATA[Effective Email Marketing Strategies
Most small businesses have dabbled in email marketing &#8211; whether it&#8217;s a newsletter, e-blast or other email marketing strategy.  Let&#8217;s cover some of the most effective email marketing strategies and some practical email marketing tips that will help your small business.
Email Marketing Strategy #1: The Email List
Your list is the single most [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Best SEO Service &#124; What to Look for in an SEO Service Provider</title>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/search-engine-optimization/best-seo-service-what-to-look-for-in-an-seo-service-provider/</link>
		<comments>http://www.marketingpracticality.com/smallbusinessmarketing/search-engine-optimization/best-seo-service-what-to-look-for-in-an-seo-service-provider/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 01:41:08 +0000</pubDate>
		<dc:creator>Marketing Practicality</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Small Business SEO]]></category>

		<guid isPermaLink="false">http://www.marketingpracticality.com/smallbusinessmarketing/?p=294</guid>
		<description><![CDATA[Selecting the Best SEO Service Provider
All small business owners I know want or need more (qualified) traffic on their websites.  And they have varying degrees of understanding about search engine optimization.  The problem is how to find the best seo service &#8211; and don&#8217;t forget we&#8217;re talking small business, so the best seo service on [...]]]></description>
		<wfw:commentRss>http://www.marketingpracticality.com/smallbusinessmarketing/search-engine-optimization/best-seo-service-what-to-look-for-in-an-seo-service-provider/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords &#8211; Showing Image Ads on the AdWords Search Network</title>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/pay-per-click-marketing/google-adwords-showing-image-ads-on-search-network/</link>
		<comments>http://www.marketingpracticality.com/smallbusinessmarketing/pay-per-click-marketing/google-adwords-showing-image-ads-on-search-network/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 01:03:11 +0000</pubDate>
		<dc:creator>Marketing Practicality</dc:creator>
				<category><![CDATA[Pay per Click Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingpracticality.com/smallbusinessmarketing/?p=262</guid>
		<description><![CDATA[Image Ads for Google AdWords
Google AdWords has allowed image ads (display ads) on its content network for some time now.  But you may have noticed image ads ocassionally showing on Google AdWords search network.
So what is this all about and more importantly, how can you start showing images ads within your own search network campaign?
Example [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>5 Email Marketing Tips for Small Businesses</title>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/email-marketing/5-email-marketing-tips-for-small-businesses/</link>
		<comments>http://www.marketingpracticality.com/smallbusinessmarketing/email-marketing/5-email-marketing-tips-for-small-businesses/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 01:49:03 +0000</pubDate>
		<dc:creator>Marketing Practicality</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[tracking marketing campaigns]]></category>

		<guid isPermaLink="false">http://www.marketingpracticality.com/smallbusinessmarketing/?p=237</guid>
		<description><![CDATA[Email Marketing Tips
Here are some 5 email marketing tips to better interpret, test and analyze your email marketing campaigns.
Email Marketing Tip #1: Interpreting the Open Rate
After reviewing your email marketing metrics, you notice one person opened your email 30 times. You think, “Wow! What a hot prospect!”.  Not so fast. If you sent HTML [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to Interpret Email Marketing Metrics</title>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/email-marketing/how-to-interpret-email-marketing-metrics/</link>
		<comments>http://www.marketingpracticality.com/smallbusinessmarketing/email-marketing/how-to-interpret-email-marketing-metrics/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 01:40:35 +0000</pubDate>
		<dc:creator>Marketing Practicality</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[marketing metrics]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[tracking marketing campaigns]]></category>

		<guid isPermaLink="false">http://www.marketingpracticality.com/smallbusinessmarketing/?p=235</guid>
		<description><![CDATA[Email Marketing Metrics
If you are a small business and looking for an affordable way to reach out to your prospects, email marketing is a great channel. Most email marketing service providers have built in analysis and reporting so you can view your email marketing metrics in an almost real-time environment.  But do you fully [...]]]></description>
		<wfw:commentRss>http://www.marketingpracticality.com/smallbusinessmarketing/email-marketing/how-to-interpret-email-marketing-metrics/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Successful Web Marketing &#124; Increase Website Visibility &#124; Web Marketing Ideas</title>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/internet-marketing/successful-web-marketing-increase-website-visibility-web-marketing-ideas/</link>
		<comments>http://www.marketingpracticality.com/smallbusinessmarketing/internet-marketing/successful-web-marketing-increase-website-visibility-web-marketing-ideas/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 01:20:49 +0000</pubDate>
		<dc:creator>Marketing Practicality</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[marketing metrics]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[Pay per Click Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Small Business SEO]]></category>

		<guid isPermaLink="false">http://www.marketingpracticality.com/smallbusinessmarketing/?p=215</guid>
		<description><![CDATA[Successful Web Marketing
This is the third article of a three part series on Successful Web Marketing – this article provides web marketing ideas on how to increase website visibility.  Because, at the end of the day, no matter how good your content is, what does it matter if no one can find your website [...]]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Web Marketing Ideas &#124; Successful Web Marketing &#124; Creating Valuable Content</title>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/internet-marketing/web-marketing-ideas-successful-web-marketing-creating-valuable-content/</link>
		<comments>http://www.marketingpracticality.com/smallbusinessmarketing/internet-marketing/web-marketing-ideas-successful-web-marketing-creating-valuable-content/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 02:05:52 +0000</pubDate>
		<dc:creator>Marketing Practicality</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Small Business SEO]]></category>

		<guid isPermaLink="false">http://www.marketingpracticality.com/smallbusinessmarketing/?p=202</guid>
		<description><![CDATA[Web Marketing Ideas – Creating Valuable Content
This is the second article of a three part series on Successful Web Marketing and focuses on creating valuable content for your website visitors.  Here are some web marketing ideas for creating valuable content.
Creating Valuable Content – Target Your Audience
Are you in touch with what your website visitors [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Web Marketing Ideas &#124; Web Marketing Advice &#124; Successful Web Marketing</title>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/internet-marketing/web-marketing-ideas-web-marketing-advice-successful-web-marketing/</link>
		<comments>http://www.marketingpracticality.com/smallbusinessmarketing/internet-marketing/web-marketing-ideas-web-marketing-advice-successful-web-marketing/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 00:37:14 +0000</pubDate>
		<dc:creator>Marketing Practicality</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[Pay per Click Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Small Business SEO]]></category>

		<guid isPermaLink="false">http://www.marketingpracticality.com/smallbusinessmarketing/?p=192</guid>
		<description><![CDATA[Successful Web Marketing Ideas and Advice Part 1
Looking for successful web marketing ideas?  Here’s some advice on how to effectively promote your business on the web.
First you need a business and a website.  You’ve done that but you are not satisfied with the quantity and / or quality of leads your website is [...]]]></description>
		<wfw:commentRss>http://www.marketingpracticality.com/smallbusinessmarketing/internet-marketing/web-marketing-ideas-web-marketing-advice-successful-web-marketing/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Keyword Selection Tips &#8211; Google&#8217;s Wonder Wheel and Keyword Relevance</title>
		<link>http://www.marketingpracticality.com/smallbusinessmarketing/search-engine-optimization/keyword-selection-tips-googles-wonder-wheel-and-keyword-relevance/</link>
		<comments>http://www.marketingpracticality.com/smallbusinessmarketing/search-engine-optimization/keyword-selection-tips-googles-wonder-wheel-and-keyword-relevance/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 23:14:14 +0000</pubDate>
		<dc:creator>Marketing Practicality</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keyword Selection]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.marketingpracticality.com/smallbusinessmarketing/?p=149</guid>
		<description><![CDATA[Keyword Selection Tips &#8211; Using Google&#8217;s Wonder Wheel
Keyword selection is a crucial part of developing your internet marketing strategy.  Many factors come in to play, such as:

What is the search volume for my targeted keyword?
What is the relative competition for the keyword?
What is the relevance the targeted keyword to my website&#8217;s content?

Presuming you already selected [...]]]></description>
		<wfw:commentRss>http://www.marketingpracticality.com/smallbusinessmarketing/search-engine-optimization/keyword-selection-tips-googles-wonder-wheel-and-keyword-relevance/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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