Successful Internet Marketing Strategies for Bankruptcy Attorneys
We specialize in working with bankruptcy attorneys to grow their practices.
Successful Internet Marketing Strategies for Bankruptcy Attorneys
Whether it's sensitive messaging in your marketing. Or the fact that Google Ads won't allow re-marketing. We understand the nuances of marketing for bankruptcy firms. We been doing this successfully for over 12 years.
Here are some key strategies we’ve used to help bankruptcy attorneys attract and convert potential clients online for over a decade.
Do you want these results for your bankruptcy law practice?
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Increase in leads year over year
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Reduction in the cost per lead
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Increase in conversion rate
Then keep reading and see the six steps we will take to grow your bankruptcy law firm!
We've done it before and we can do it for you!
#1 Search Engine Optimization (SEO)
SEO is crucial for increasing your law firm’s visibility on search engines like Google. By optimizing your website and content for relevant keywords, you can improve your rankings in search engine results pages (SERPs).
To implement SEO effectively:
Keyword Research: Identify the search terms your potential clients are using. Tools like Google Keyword Planner can help you find relevant keywords.
On-Page SEO: Optimize your website’s content, meta tags, headers, and images with your target keywords.
Content Creation: Regularly publish informative blog posts and articles that address common questions and concerns about bankruptcy. This not only helps with SEO but also positions you as an authority in your field.
Local SEO: Ensure your law firm is listed on Google My Business and other local directories. Include your location in your keywords to attract local clients.
#2 Pay-Per-Click (PPC) Advertising
PPC advertising allows you to place ads on search engines and other platforms, paying only when someone clicks on your ad. This can be an effective way to drive targeted traffic to your website quickly.
Google Ads: Create targeted ads that appear when users search for bankruptcy-related keywords. Use ad extensions to include additional information like your phone number and address. We have seen Google Ads deliver outstanding results for bankruptcy law practices.
Qualified leads at a cost per lead of $20 is not uncommon.
#3 Content Marketing
Content marketing involves creating and sharing valuable content to attract and engage your target audience. For bankruptcy attorneys, this can include blog posts, videos, infographics, and eBooks.
Educational Content: Provide detailed guides on topics like “How to File for Bankruptcy” or “Understanding Chapter 13 Bankruptcy.” This helps potential clients understand their options and builds trust in your expertise.
Video Marketing: Create videos that explain complex legal concepts in simple terms. Share these videos on your website, YouTube, and social media platforms to reach a wider audience.
#4 Social Media Marketing
Social media platforms like Facebook, LinkedIn, and Twitter can be powerful tools for connecting with potential clients and building your brand.
Engagement: Regularly post updates, share informative content, and engage with your followers. Respond to comments and messages promptly to build relationships with your audience.
Advertising: Use social media ads to target specific demographics and reach potential clients who may not be actively searching for a bankruptcy attorney but could benefit from your services.
#6 Website Optimization
Your website is often the first impression potential clients have of your firm. Ensure it is professional, user-friendly, and optimized for conversions.
Mobile-Friendly Design: Ensure your website is responsive and looks great on all devices, as many users will access it from their smartphones.
Clear Calls to Action (CTAs): Use strong CTAs to guide visitors towards taking action, whether it’s scheduling a consultation, calling your office, or filling out a contact form.
A/B split testing: By effectively implementing A/B split testing, this firm realized a 102% improvement in leads at NO additional cost. If you implement creative strategies, not just Google Ads, to increase growth, it can work wonders.
By implementing these internet marketing strategies, bankruptcy attorneys can enhance their online presence, attract more clients, and grow their practice. Remember, consistency and continuous improvement are key to long-term success in digital marketing.