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Internet Marketing for Business Leaders

What is Internet Marketing? Is it right for my business? Your customers are using Google to make purchasing decisions. If you knew that more than 90% of your prospective customers are looking somewhere for products and services, wouldn’t it be in your best interest to make sure that they could find you? That is precisely what […]

19 Jul Pay per Click Marketing, Small Business Marketing | 2 comments

Improve Quality Score with Focused Ad Groups | Google AdWords Quality Score

Using Ad Groups to Improve Your AdWords Quality Score According to Google, quality score is a measure of relevance. I’ll cover Google’s definition of quality score and a specific tactic to improve quality score. Here is Google’s exact definition of quality score. According to Google, quality score is influenced by: Historical Click through Rate (CTR) […]

23 Jan SEO, Small Business Marketing | 2 comments

Keyword Selection Tips – Google's Wonder Wheel and Keyword Relevance

Keyword Selection Tips – Using Google’s Wonder Wheel Keyword selection is a crucial part of developing your internet marketing strategy. Many factors come in to play, such as: What is the search volume for my targeted keyword? What is the relative competition for the keyword? What is the relevance the targeted keyword to my website’s […]

17 Jan SEO, Small Business Marketing | 10 comments

Search Engine Optimization and Meta Tags: Meta Keywords | Meta Description

This comes up far too frequently when I speak with clients or potential clients, so I thought it would be useful to cover the role of common meta tags and search engine optimization (SEO) – elements like meta keywords and the meta description. When you see a listing on a search engine – here’s what […]

03 Jan SEO, Small Business Marketing | 2 comments

Small Business Website Help – Website Security Risks

Website Security Risks OK – it’s 2010, are you considering your resolutions for your small business website? If you are looking for small business website help, one of the things near the top of your list should be website security risks. Do You Backup Your Small Business Website? No one wants another task added to […]

14 Dec Small Business Marketing | 1 comment

The Key to Successful Niche Businesses

In my line of work, I am fortunate to work with several niche businesses. And several of these niche businesses have very cool products. That’s the appeal of a niche – it’s unique, different, and generally there are only a few quality providers. So I wondered, what is the key to successful niche businesses? Is […]

13 Dec Small Business Marketing | 2 comments

Successful Internet Marketing for Small Business

Think of Successful Small Business Marketing as a Three Legged Stool If you do these three things effectively, your small business internet marketing efforts will be successful. Search Engine Optimization (SEO) Pay per Click Marketing (PPC, Google AdWords) CRM Marketing I have the privilege of working with many small business owners across several industries. And […]

08 Dec Small Business Marketing | 2 comments

Essential Small Business Marketing Metrics

Essential Marketing Metrics for Your Small Business Tracking marketing metrics is a key element of successfully managing your marketing process. Of course tracking a bunch of numbers does nothing for your business (except consume resources – if you are not tracking the right marketing metrics. Also, you need to act on your metrics – tracking […]

06 Dec Small Business Marketing | 5 comments

7 Tips for Small Business Marketing Success

Small Business Marketing Success Many small business owners are primarily concerned with two things – cash flow and growth. Growth is difficult to achieve without cash flow. Cash flow is critical to sustain operations, and depending on how your business is performing, there may not be much left over to invest in growth. I’m not […]