5 Tips for Small Business Internet Marketing
Is your small business a high end, niche provider of high quality products? Did you, or do you, rely on your website and internet marketing initiatives to produce your most profitable leads? Many of my clients fall into this category, and before owning my own company, I worked as an executive for companies in this category. High-end niche manufacturers, which not too long ago, enjoyed high profit margins and felt immune to the initial stages of recession, are now facing challenges arguably more daunting than any other business sector. The tables have turned in a little over a year, and recession marketing is challenging. The country was facing a subprime mortgage crisis but the luxury goods manufacturers, sometimes with a touch of hubris, dismissed this warning sign since subprime mortgage holders did not buy their products.
And who can blame them? Partly because it’s human nature, and partly because there were too many underlying issues we just didn’t know about.
Well now, everyone is feeling the pinch of the economic downturn, and the niche-based, luxury product manufacturers may be the last to come out of it. But this is an article on successful internet marketing for niche manufacturers, not a depressing rehash of what you are already way too familiar with.
If you are a business owner, marketing director or sales manager for a niche based business targeting the wealthy, I imagine this resonates with you. So the challenge is how does your business evolve? You’ve probably done the cost cutting, reduced staff and managed your cash flow with a microscope. But you need revenue and everyone wants a discount. A discount! Niche manufacturers of high end products are in this business to avoid discounts. That’s what niche marketing is about.
So what do you do? Here are five proven tips to generate more revenue through internet marketing you should consider.
Seriously, a skilled marketing consultant with a proven track record and real business experience will pay for his or herself. And if you find a quality, niche-focused resource, it will be far more cost-effective than using a high-end agency. On the other hand, don’t go the cheap route and hire an inexperienced resource that can do some website coding but doesn’t have seasoned experience with internet marketing. My firm, Marketing Practicality, focuses on successful solutions for small business internet marketing. We understand small business marketing and are position clients for growth and efficiency, even during difficult economic climates.
This is a critical area of internet marketing for small business. Even more so for the high-end, niche supplier. Granted, there are a lot of snake-oil salespeople and misinformation around this topic. But if you find a qualified search engine optimization firm that takes the time to learn your business, you will generate more revenue now and be well positioned for the economic recovery. Just be sure to hire a proven SEO marketing consultant.
Give serious consideration to refining your marketing process. When you look at it objectively:
An effective internet marketing process can answer some of these questions.
I know you are working hard. But like most things in life, there is no secret sauce. It takes hard work and determination to be successful, especially when it comes to effective recession marketing. If you need a resource to do this, hire one. If you want to do it yourself, prepare to spend a lot of time learning, and take some hard knocks along the way. Either way, if you commit to improving your internet marketing your niche based small business marketing efforts will succeed.
If you are a niche manufacturer, Contact Marketing Practicality or call 302-893-4310 to develop and execute a successful recession marketing plan for your small business.
Copyright © 2011 Marketing Practicality, LLC - All rights reserved.