Custom SEO Marketing Strategy For Your Business
Marketing Practicality specializes in providing custom SEO marketing strategies for small business. Because your business is unique and has specific goals and objectives, we feel it is best to focus on your challenges and opportunities. So we don't offer blanket SEO plans for a fixed fee. Developing a custom SEO marketing strategy is far more involved than updating some on-page content and rewriting your pages' titles with targeted keywords. There are plenty of service providers that offer this level of service.
We focus on partnering with our clients; developing a cost effective, practical, and successful SEO marketing strategy. That means improving your website's rankings, increasing your online presence and generating incremental revenue.
Our Custom SEO Marketing Service
Your plan may vary depending on your business needs, but our SEO marketing services typically includes the following:
SEO Marketing Strategy Development
Your SEO marketing strategy supports your overall business strategy. Whether your business needs deeper market penetration, support for a new product launch, wider reach, etc. Your SEO marketing strategy must support the business goals.
SEO Website Analysis
Whether your website is established, new, under development, recently experienced a drop in rankings or you want to rank higher for certain terms - we are ready to perform as your SEO marketing consultant. Often, after the SEO marketing strategy is developed, we begin with a website analysis to identify your website's current strengths and weaknesses. Specifically we will focus on your websites page titles, on page SEO, structure, and inbound links. We only use white hat (ethical, search engine friendly) search engine optimization tactics.
Search Engine Optimization Keyword Selection and Targeting
Your keyword selection is a critical aspect of your SEO marketing strategy. We will recommend keywords based on your business goals as well as factors such as competition, relevance and search volume. Identifying the right keywords for your business' specific needs leads to successful implementation.
Testing, Evaluation & Continued Growth for Optimal SEO Marketing Service
SEO, internet marketing and marketing in general, is not a one-and-done proposition. In order to effectively implement an SEO marketing strategy, it requires regular monitoring and maintenance. At Marketing Practicality, we Identify which aspects of the SEO marketing strategy are working, evaluate SEO marketing performance (based on empirical data), provide reporting and maintain consistent and open communication. These are some of the elements required to develop a successful SEO marketing process.
Creating & Implementing your SEO Marketing Strategy
Search engine optimization does not need to be a black box to business owners and marketing executives. Marketing Practicality's business approach is centered on open communication and client education. Our goal is to eventually make your small business self supportive.
Contact Marketing Practicality to learn how search engine marketing and search engine optimization - SEO, can deliver one of the most profitable segments of your small business marketing strategy.
Search Engine Optimization (SEO) FAQs
If your business operates on the web, wants to operate on the web, or could benefit from operating on the web, you should be aware of search engine optimization. Let's face it, most people begin researching buying decisions online - and an ever-increasing number make the purchasing decision online. That starts with a search engine, and that search engine is usually Google.
Search Engine Optimization is the process of developing and maintaining a website so that it has the optimal chance to rank highly for a keyword search on a search engine. And Search Engine Optimization can be a very profitable segment of your small business internet marketing strategy.
There are two main areas for search engine optimization - on-page elements and off-page elements.
Essentially, On Page Search Engine Optimization elements are those within your control - it's the content, keyword selection, website structure, programming language, etc. of your website. On-page elements are simply that, all the elements that go into the development of your website pages.
Off Page Search Engine Optimization are factors about your website's pages that you cannot, or are more difficult, to control than on page elements. Off-page factors include things like which websites link to your website, how many links you have, the quality and relevance of the websites that link to your pages, etc. It is how your website is perceived on the web, sort of like your website's Q Rating - a metric of how many people know you and the importance of those that know you. To give a sports related example, Michael Jordan and Tiger Woods top the list for "sports" Q Ratings - at least in 2009.