Lead Follow Up Process Components
Your process should include cross-media marketing efforts as well as sales lead follow up. This will put your sales force in the best position for qualifying leads and ultimately converting sales.
A well managed, effective lead follow up process combines the best of your sales and marketing efforts. Consider the following components in your lead follow up process.
Sales Lead Follow Up & Qualifying Leads?
While marketing is a critical component of the lead follow up process, the best method of qualifying leads is person to person, and that involves the sales person or persons.
Here are some tips to help your sales people improve at qualifying leads.
Find the decision maker early in the process
Identify the prospects needs
Ask difficult, direct questions - don't be rude, but know what to ask
Establish the purchasing timeframe
Find out what the prospect needs to move forward
Lead Follow Up Process Summary
Improving your sales lead follow up and better qualifying leads is important to maximizing revenue. Don't let your online marketing lead generation efforts go to waste! Contact Marketing Practicality to improve your lead follow up process