How do CRM Systems help Small Business Marketing?
This page will cover how CRM systems can greatly improve your small business marketing efforts.
Marketing Prospect Database
Most CRM systems will function as your prospect database as well as your customer database. Creating a clean, organized marketing database is a very important part of effective small business marketing. If you have an existing marketing database, you can generally import all of your data into the CRM system of your choosing.
If you want your CRM system to integrate your marketing efforts, make sure it has some sort of campaign management functionality. Campaign management will allow you to transfer information from your external marketing campaigns, and link that marketing information directly to the leads in your database.
Can a Small Business Afford Marketing Automation?
Yes. CRM systems and small business marketing integration can be done on many different levels. You hire a company to customize a product and integrate it with your current systems, which can be expensive. Or you can use products that operate as SAAS (software as a service).
For many small businesses considering CRM marketing, I recommend they take a look at SalesForce. SalesForce is an "In the Cloud" CRM system that comes with an optional marketing module. It will more than adequately support most small business marketing efforts
The cost of SalesForce for a small business is very manageable. It can run under $100 per month per user.
Integrate your Small Business Marketing with a CRM System
Marketing Practicality has direct experience with custom CRM systems as well as SAAS CRM Systems like SalesForce. This is perhaps the most critical step you can take to improve your small business marketing efforts. Contact Marketing Practicality to utilize CRM systems and start to improve your small business marketing efforts today.