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About Us

Marketing Strategy that Works – Seriously

small business marketing consultingIs your small or medium sized business searching for a marketing strategy that produces results?

Would it be refreshing to find help that goes against the grain of the traditional large agency?

We develop and execute marketing strategies that work improving your ROI and profit.

We are not an army of finely honed sales people that, after winning the account, hand it off to a junior staff member. You work with seasoned, executive-level marketing talent, experienced in a variety of industries and marketing tactics. Having worked in the mega-corporate and small business world, we understand that cash flow is critical; cost containment is a priority and profit margins are under the microscope.

The process is straightforward and direct – identify your areas for development, create a winning strategy to address the challenge, execute, measure and track results, report progress, measure ROI, repeat, improve and generate more revenue.

Practical Solutions for Small Business Marketing

There is no boiler plate plan for our clients. Our small business marketing consulting process starts with identifying your goals and developing a plan to achieve them.

Your list probably looks something like this:

  • I Need More Leads
  • I Need More Qualified Leads
  • Revenue Needs To Increase
  • Profit Margin Needs To Increase
  • Marketing Costs Need To Go Down
  • Cash Flow Needs to Improve
  • How Do We Do This, We Don’t Have Much of a Marketing Budget?

Our services list would look something like this:

  • Enterprise Wide Marketing Strategy Development
  • Marketing Campaign Execution
  • Getting the Most Out of Your Prospect Database
  • Integrating Your Marketing and Sales Efforts
  • Online Marketing Lead Generation
  • SEO – Search Engine Optimization
  • PPC – Pay Per Click Campaign Management and Optimization
  • SEM – Search Engine Marketing
  • E-mail Marketing Strategy, Solutions and Execution
  • Creating a Marketing Database
  • We’re Only Scratching the Surface, There’s Much More. . .

Let’s align these two lists in a skilled and disciplined manner so you can move your business forward

Small Business Marketing Consulting

Marketing Practicality specializes in small business marketing consulting.

Marketing Consulting Experience

We have clients in the following industries – demonstrating our marketing strategy applies horizontally across most industries:

  • IT Services
  • Communications
  • Construction
  • Luxury Goods
  • E-Commerce
  • Industrial and Commercial Manufacturing
  • Niche Businesses
  • Home and Garden Supplies
  • Education Institutions
  • Organizations

Our clients range in size from under $1 million in revenue to the Fortune 500.

Strategy Based on Experience

Marketing Practicality was formed by Duncan Lauder after nearly two decades of marketing experience. First as an employee in “big business” marketing (Fortune 100 companies), and later with executive marketing positions in small to mid-sized companies. We know how large and small marketing operations function.

Seeing an opportunity to translate big business marketing solutions to a small business scale, Marketing Practicality was formed. We create a business marketing strategy that works for your organization in a cost effective, ROI driven manner. Invite us to develop and execute a custom, successful, small business marketing strategy for your organization and you will not regret your decision.

Contact Us to develop and execute a marketing plan that focuses on your goals and your continued success. Let’s develop a small business marketing strategy that works.

Best Regards,

Duncan Lauder
Marketing Practicality, LLC
Small Business Marketing Consulting

Phone: 302-893-4310