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27 Aug Pay per Click Marketing | 5 comments

Google AdWords Training | Modified Broad Match – The New AdWords Keyword Match Type

Google AdWords Training: What is Modified Broad Match? Google AdWords recently introduced a new keyword match option called Modified Broad Match. At a high level, modified broad match fills in the gap between phrase match and broad match. Which is great news, especially for companies using Google AdWords in highly competitive spaces. So let’s begin […]

Keyword Selection Tips – Google's Wonder Wheel and Keyword Relevance

Keyword Selection Tips – Using Google’s Wonder Wheel Keyword selection is a crucial part of developing your internet marketing strategy. Many factors come in to play, such as: What is the search volume for my targeted keyword? What is the relative competition for the keyword? What is the relevance the targeted keyword to my website’s […]