How to Interpret Email Marketing Metrics

Email Marketing Metrics If you are a small business and looking for an affordable way to reach out to your prospects, email marketing is a great channel. Most email marketing service providers have built in analysis and reporting so you can view your email marketing metrics in an almost real-time environment. But do you fully…

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Essential Small Business Marketing Metrics

Essential Marketing Metrics for Your Small Business Tracking marketing metrics is a key element of successfully managing your marketing process. Of course tracking a bunch of numbers does nothing for your business (except consume resources – if you are not tracking the right marketing metrics.  Also, you need to act on your metrics – tracking…

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