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21 Jan SalesForce | 2 comments

SalesForce Marketing | Best Practices for Improving Marketing with SalesForce

SalesForce Marketing Using SalesForce.com to Improve, Automate and Track Your Marketing Would your business benefit from: 1. More sales and higher conversion rates 2. Optimizing your marketing budget 3. Eliminating poor performing marketing campaigns 4. Instant access to your marketing data 5. The resources to deliver better marketing results Well, if your organization uses SalesForce.com […]

04 Feb Email Marketing | 4 comments

5 Email Marketing Tips for Small Businesses

Email Marketing Tips Here are some 5 email marketing tips to better interpret, test and analyze your email marketing campaigns. Email Marketing Tip #1: Interpreting the Open Rate After reviewing your email marketing metrics, you notice one person opened your email 30 times. You think, “Wow! What a hot prospect!”. Not so fast. If you […]

04 Feb Email Marketing | 3 comments

How to Interpret Email Marketing Metrics

Email Marketing Metrics If you are a small business and looking for an affordable way to reach out to your prospects, email marketing is a great channel. Most email marketing service providers have built in analysis and reporting so you can view your email marketing metrics in an almost real-time environment. But do you fully […]

08 Dec Small Business Marketing | 2 comments

Essential Small Business Marketing Metrics

Essential Marketing Metrics for Your Small Business Tracking marketing metrics is a key element of successfully managing your marketing process. Of course tracking a bunch of numbers does nothing for your business (except consume resources – if you are not tracking the right marketing metrics. Also, you need to act on your metrics – tracking […]