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21 Jan SalesForce | 2 comments

SalesForce Marketing | Best Practices for Improving Marketing with SalesForce

SalesForce Marketing Using SalesForce.com to Improve, Automate and Track Your Marketing Would your business benefit from: 1. More sales and higher conversion rates 2. Optimizing your marketing budget 3. Eliminating poor performing marketing campaigns 4. Instant access to your marketing data 5. The resources to deliver better marketing results Well, if your organization uses SalesForce.com […]

27 Aug Pay per Click Marketing | 5 comments

Google AdWords Training | Modified Broad Match – The New AdWords Keyword Match Type

Google AdWords Training: What is Modified Broad Match? Google AdWords recently introduced a new keyword match option called Modified Broad Match. At a high level, modified broad match fills in the gap between phrase match and broad match. Which is great news, especially for companies using Google AdWords in highly competitive spaces. So let’s begin […]

11 May SEO | 4 comments

SEO for Local Businesses | Tips for Local SEO | Improve Local SEO Results

SEO for Local Business Is Local SEO part of your overall internet marketing strategy? SEO for Local Businesses is an area that is increasingly competitive. Let’s cover some basic tips for local SEO and how you can quickly and effectively improve your local presence with the search engines. Local Business Listings on Search Engines First […]

07 Apr Email Marketing | 1 comment

Email Marketing Strategies and Email Marketing Tips that Work

Effective Email Marketing Strategies Most small businesses have dabbled in email marketing – whether it’s a newsletter, e-blast or other email marketing strategy. Let’s cover some of the most effective email marketing strategies and some practical email marketing tips that will help your small business. Email Marketing Strategy #1: The Email List Your list is […]

04 Feb Email Marketing | 4 comments

5 Email Marketing Tips for Small Businesses

Email Marketing Tips Here are some 5 email marketing tips to better interpret, test and analyze your email marketing campaigns. Email Marketing Tip #1: Interpreting the Open Rate After reviewing your email marketing metrics, you notice one person opened your email 30 times. You think, “Wow! What a hot prospect!”. Not so fast. If you […]

31 Jan Internet Marketing | 10 comments

Successful Web Marketing | Increase Website Visibility | Web Marketing Ideas

Successful Web Marketing This is the third article of a three part series on Successful Web Marketing – this article provides web marketing ideas on how to increase website visibility. Because, at the end of the day, no matter how good your content is, what does it matter if no one can find your website […]

27 Jan Internet Marketing | 2 comments

Web Marketing Ideas | Successful Web Marketing | Creating Valuable Content

Web Marketing Ideas – Creating Valuable Content This is the second article of a three part series on Successful Web Marketing and focuses on creating valuable content for your website visitors. Here are some web marketing ideas for creating valuable content. Creating Valuable Content – Target Your Audience Are you in touch with what your […]

25 Jan Internet Marketing | 8 comments

Web Marketing Ideas | Web Marketing Advice | Successful Web Marketing

Successful Web Marketing Ideas and Advice Part 1 Looking for successful web marketing ideas? Here’s some advice on how to effectively promote your business on the web. First you need a business and a website. You’ve done that but you are not satisfied with the quantity and / or quality of leads your website is […]

23 Jan SEO, Small Business Marketing | 2 comments

Keyword Selection Tips – Google's Wonder Wheel and Keyword Relevance

Keyword Selection Tips – Using Google’s Wonder Wheel Keyword selection is a crucial part of developing your internet marketing strategy. Many factors come in to play, such as: What is the search volume for my targeted keyword? What is the relative competition for the keyword? What is the relevance the targeted keyword to my website’s […]

17 Jan SEO, Small Business Marketing | 10 comments

Search Engine Optimization and Meta Tags: Meta Keywords | Meta Description

This comes up far too frequently when I speak with clients or potential clients, so I thought it would be useful to cover the role of common meta tags and search engine optimization (SEO) – elements like meta keywords and the meta description. When you see a listing on a search engine – here’s what […]