Improve Quality Score with Focused Ad Groups | Google AdWords Quality Score

Using Ad Groups to Improve Your AdWords Quality Score According to Google, quality score is a measure of relevance.  I’ll cover Google’s definition of quality score and a specific tactic to improve quality score. Here is Google’s exact definition of quality score. According to Google, quality score is influenced by: Historical Click through Rate (CTR)…

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Google AdWords – Showing Image Ads on the AdWords Search Network

Image Ads for Google AdWords Google AdWords has allowed image ads (display ads) on its content network for some time now.  But you may have noticed image ads ocassionally showing on Google AdWords search network.So what is this all about and more importantly, how can you start showing images ads within your own search network…

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Web Marketing Ideas | Web Marketing Advice | Successful Web Marketing

Successful Web Marketing Ideas and Advice Part 1 Looking for successful web marketing ideas? Here’s some advice on how to effectively promote your business on the web. First you need a business and a website. You’ve done that but you are not satisfied with the quantity and / or quality of leads your website is…

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Improving Google AdWords ROI – Tip #2 – Search Query Reports

Search Query Reports and Google AdWords Google AdWords includes some powerful tools to improve your campaign ROI, but many people rarely, if ever, take advantage of these free and readily available options. If you are new to pay per click marketing – why not take a moment to review our AdWords Tutorial.Search Query Reports are…

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Successful Internet Marketing for Small Business

Think of Successful Small Business Marketing as a Three Legged Stool If you do these three things effectively, your small business internet marketing efforts will be successful. I have the privilege of working with many small business owners across several industries.  And rarely do I come across a company that is doing all three of…

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Improving Google AdWords ROI – Tip #1 – Dynamic Keyword Insertion

Dynamic Keyword Insertion for Google AdWords In most cases, using dynamic keyword insertion will improve your Google AdWords click through rate.  And if your text ad creative, landing page, offer, etc. is well constructed and thought out – your AdWords ROI improve. If you are not using dynamic keywords I strongly recommend you test them…

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