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11 Nov Pay per Click Marketing | Comments

Marketing Practicality LLC Recently Named a Google Partner

Google has been very active in 2013, making changes on both organic search and its paid search platform, Google AdWords. The changes that Google implemented are, for the most part, based on improving quality and enhancing the user experience. One such recent development is the introduction of Google’s new “Partner” program. What does it mean […]

27 Aug Pay per Click Marketing | 5 comments

Google AdWords Training | Modified Broad Match – The New AdWords Keyword Match Type

Google AdWords Training: What is Modified Broad Match? Google AdWords recently introduced a new keyword match option called Modified Broad Match. At a high level, modified broad match fills in the gap between phrase match and broad match. Which is great news, especially for companies using Google AdWords in highly competitive spaces. So let’s begin […]

Improve Quality Score with Focused Ad Groups | Google AdWords Quality Score

Using Ad Groups to Improve Your AdWords Quality Score According to Google, quality score is a measure of relevance. I’ll cover Google’s definition of quality score and a specific tactic to improve quality score. Here is Google’s exact definition of quality score. According to Google, quality score is influenced by: Historical Click through Rate (CTR) […]

10 Mar Pay per Click Marketing | 1 comment

Google AdWords – Showing Image Ads on the AdWords Search Network

Image Ads for Google AdWords Google AdWords has allowed image ads (display ads) on its content network for some time now. But you may have noticed image ads ocassionally showing on Google AdWords search network. So what is this all about and more importantly, how can you start showing images ads within your own search […]

31 Jan Internet Marketing | 10 comments

Successful Web Marketing | Increase Website Visibility | Web Marketing Ideas

Successful Web Marketing This is the third article of a three part series on Successful Web Marketing – this article provides web marketing ideas on how to increase website visibility. Because, at the end of the day, no matter how good your content is, what does it matter if no one can find your website […]

27 Jan Internet Marketing | 2 comments

Web Marketing Ideas | Successful Web Marketing | Creating Valuable Content

Web Marketing Ideas – Creating Valuable Content This is the second article of a three part series on Successful Web Marketing and focuses on creating valuable content for your website visitors. Here are some web marketing ideas for creating valuable content. Creating Valuable Content – Target Your Audience Are you in touch with what your […]

25 Jan Internet Marketing | 8 comments

Web Marketing Ideas | Web Marketing Advice | Successful Web Marketing

Successful Web Marketing Ideas and Advice Part 1 Looking for successful web marketing ideas? Here’s some advice on how to effectively promote your business on the web. First you need a business and a website. You’ve done that but you are not satisfied with the quantity and / or quality of leads your website is […]

23 Jan Pay per Click Marketing | 2 comments

Improving Google AdWords ROI – Tip #2 – Search Query Reports

Search Query Reports and Google AdWords Google AdWords includes some powerful tools to improve your campaign ROI, but many people rarely, if ever, take advantage of these free and readily available options. If you are new to pay per click marketing – why not take a moment to review our AdWords Tutorial. Search Query Reports […]

13 Dec Small Business Marketing | 2 comments

Successful Internet Marketing for Small Business

Think of Successful Small Business Marketing as a Three Legged Stool If you do these three things effectively, your small business internet marketing efforts will be successful. Search Engine Optimization (SEO) Pay per Click Marketing (PPC, Google AdWords) CRM Marketing I have the privilege of working with many small business owners across several industries. And […]

04 Dec Pay per Click Marketing | Comments

Improving Google AdWords ROI – Tip #1 – Dynamic Keyword Insertion

Dynamic Keyword Insertion for Google AdWords In most cases, using dynamic keyword insertion will improve your Google AdWords click through rate. And if your text ad creative, landing page, offer, etc. is well constructed and thought out – your AdWords ROI improve. If you are not using dynamic keywords I strongly recommend you test them […]